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Book Synopsis
Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beerlaunched 10 years before Coca-Colablazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as a tycoon with the soul of a chemist. In addition to creating root beer, Hires, a devoted family man and a pillar of the Quaker community, became a leading importer of botanical commodities, an authority on the vanilla bean. Starting from scratch, he also built one of the world's largest condensed milk companies. Charles E. Hires and the Drink that Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood

Charles E. Hires and the Drink that Wowed a

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    A Paperback / softback by Bill Double

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      Publisher: Temple University Press,U.S.
      Publication Date: Publication Date: 01/06/2018
      ISBN13: 9781439915912, 978-1439915912
      ISBN10: 1439915911
      Also in:
      Biography: business and industry History of specific companies / corporate history Manufacturing industries

      Description

      Book Synopsis
      Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beerlaunched 10 years before Coca-Colablazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as a tycoon with the soul of a chemist. In addition to creating root beer, Hires, a devoted family man and a pillar of the Quaker community, became a leading importer of botanical commodities, an authority on the vanilla bean. Starting from scratch, he also built one of the world's largest condensed milk companies. Charles E. Hires and the Drink that Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood

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