Description

Book Synopsis
A memoir of the extraordinary professional life of the pioneer in college sports marketing.

Table of Contents
Preface Growing Roots Chasing Dreams In Search of a New Dream Exploring Life in Politics Running for Office and Running a Business Business in the Bluegrass and Beyond Working in an Ever-Changing Environment The NCAA and Corporate Sponsorships Back to Kentucky and Bundled Rights The Solid South Surviving an Era of Crisis My Last Great Pitch for the NCAA A Time of Transition The KFC Yum! Center Epilogue

Changing the Game

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Order before 4pm today for delivery by Tue 6 Jan 2026.

A Paperback / softback by Jim Host, Eric A. Moyen

15 in stock


    View other formats and editions of Changing the Game by Jim Host

    Publisher: The University Press of Kentucky
    Publication Date: 03/08/2021
    ISBN13: 9780813180427, 978-0813180427
    ISBN10: 0813180422
    Also in:
    Memoirs Hospitality, sports and leisure industries Sports management and facilities

    Description

    Book Synopsis
    A memoir of the extraordinary professional life of the pioneer in college sports marketing.

    Table of Contents
    Preface Growing Roots Chasing Dreams In Search of a New Dream Exploring Life in Politics Running for Office and Running a Business Business in the Bluegrass and Beyond Working in an Ever-Changing Environment The NCAA and Corporate Sponsorships Back to Kentucky and Bundled Rights The Solid South Surviving an Era of Crisis My Last Great Pitch for the NCAA A Time of Transition The KFC Yum! Center Epilogue

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