Description

Book Synopsis
A memoir of the extraordinary professional life of the pioneer in college sports marketing.

Table of Contents
Preface Growing Roots Chasing Dreams In Search of a New Dream Exploring Life in Politics Running for Office and Running a Business Business in the Bluegrass and Beyond Working in an Ever-Changing Environment The NCAA and Corporate Sponsorships Back to Kentucky and Bundled Rights The Solid South Surviving an Era of Crisis My Last Great Pitch for the NCAA A Time of Transition The KFC Yum! Center Epilogue

Changing the Game

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    A Paperback / softback by Jim Host, Eric A. Moyen

    £19.00

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      Book details

      Published 3 August 2021
      ISBN-13 9780813180427
      978-0813180427
      ISBN-10 0813180422

      Description

      Book Synopsis
      A memoir of the extraordinary professional life of the pioneer in college sports marketing.

      Table of Contents
      Preface Growing Roots Chasing Dreams In Search of a New Dream Exploring Life in Politics Running for Office and Running a Business Business in the Bluegrass and Beyond Working in an Ever-Changing Environment The NCAA and Corporate Sponsorships Back to Kentucky and Bundled Rights The Solid South Surviving an Era of Crisis My Last Great Pitch for the NCAA A Time of Transition The KFC Yum! Center Epilogue

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