Description

Book Synopsis
A memoir of the extraordinary professional life of the pioneer in college sports marketing.

Table of Contents
Preface Growing Roots Chasing Dreams In Search of a New Dream Exploring Life in Politics Running for Office and Running a Business Business in the Bluegrass and Beyond Working in an Ever-Changing Environment The NCAA and Corporate Sponsorships Back to Kentucky and Bundled Rights The Solid South Surviving an Era of Crisis My Last Great Pitch for the NCAA A Time of Transition The KFC Yum! Center Epilogue

Changing the Game

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    £19.00

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    RRP £20.00 – you save £1.00 (5%)

    Order before 4pm tomorrow for delivery by Tue 30 Jun 2026.

    A Paperback / softback by Jim Host, Eric A. Moyen


      View other formats and editions of Changing the Game by Jim Host

      Publisher: The University Press of Kentucky
      Publication Date: 03/08/2021
      ISBN13: 9780813180427, 978-0813180427
      ISBN10: 0813180422
      Also in:
      Hospitality, sports and leisure industries Sports management and facilities

      Description

      Book Synopsis
      A memoir of the extraordinary professional life of the pioneer in college sports marketing.

      Table of Contents
      Preface Growing Roots Chasing Dreams In Search of a New Dream Exploring Life in Politics Running for Office and Running a Business Business in the Bluegrass and Beyond Working in an Ever-Changing Environment The NCAA and Corporate Sponsorships Back to Kentucky and Bundled Rights The Solid South Surviving an Era of Crisis My Last Great Pitch for the NCAA A Time of Transition The KFC Yum! Center Epilogue

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