Description
Book SynopsisTwenty-first century advances in technology, transportation, and business models have enabled companies of all sizes to enter markets once thought to be the exclusive domain of giant enterprises. In this environment, innovation has emerged as the competitive differentiator that will propel companies to become global leaders.
Supplying practical guidance for integrating innovation throughout the organization, Chance or Choice: Unlocking Innovation Success introduces the authors' proprietary ENOVALE methodology. ENOVALE is a blueprint that provides leaders and managers of any organization with a strategic framework to initiate and maintain innovation and achieve a sustainable competitive advantage.
What makes this book different is that it originates from decades of experience, cutting-edge research, and empirical evidence. The results come from the authors' work on Project Impact, an ongoing multiyear global study to measure attitudes, opinions,
Table of Contents
Introduction. The Innovation Business Eco-System. ENOVALE Solutions®. "E" Envision the Need. "N" Nominate. "O" Objectify. "V" Validate. "A" Align and Adapt. "L" Link to Performance. "E" Execute the Project. ENOVALE Solutions®. Achieving Success. Summary. References.
