Description
Book SynopsisThis volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers.
Table of ContentsList of Contributors. About the Authors. Preface. Internationalization of Retail in Poland and Croatia. Interaction of Trade Activities Between Selected Southeast European Countries. Trade in Terms of Ecological Economics. The Role of Retailers in Developing a Healthy Lifestyle in Poland. Socially Responsible Marketing in Creating Value for Customers in the Polish Market. Control of Mergers in Grocery Retail Market in Croatia. Shoppers’ Perceptions of Retail Agglomeration Characteristics in Zagreb Region. Effects of Risk-Related Purchasing Factors on Private Label Quality Perceptions in Bosnia and Herzegovina. Challenges of E-Retailing: Impulsive Buying Behaviour. Challenges for the Trade of Central and Southeast Europe. International Business & Management. Challenges for the Trade of Central and Southeast Europe. Copyright page.
