Description

A complete guide to marketing cellular devices and services

Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.

Cellular Marketing

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£150.95

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Usually despatched within 5 days
Paperback / softback by Robert A. Steuernagel

3 in stock

Short Description:

A complete guide to marketing cellular devices and services Cellular Marketing is an all-encompassing guide to cellular sales. From product... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 02/03/1998
    ISBN13: 9780471297796, 978-0471297796
    ISBN10: 0471297798

    Number of Pages: 204

    Non Fiction , Technology, Engineering & Agriculture , Education

    Description

    A complete guide to marketing cellular devices and services

    Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.

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