Description

Book Synopsis
A complete guide to marketing cellular devices and services Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.

Table of Contents
Market and Product Definition.

The Marketing Organization.

The Strategic Plan and the Marketing Plan.

Pricing.

Sales Channels.

Advertising and Promotion.

Marketing Measurement.

Competitive Behavior and Analysis.

The Sales Process.

Cellular Sales Productivity.

The Limits to Growth.

Selling the Conversion to Digital.

Swords Into Plowshares: Cooperation and the Evolution of PCS.

Index.

Cellular Marketing

    Product form

    A Paperback / softback by Robert A. Steuernagel

    £135.85

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    RRP £150.95 – you save £15.10 (10%)

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      Book details

      Publisher John Wiley & Sons Inc
      Published 2 March 1998
      ISBN-13 9780471297796
      978-0471297796
      ISBN-10 0471297798
      Also in:
      Electronics and communications engineering

      Description

      Book Synopsis
      A complete guide to marketing cellular devices and services Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.

      Table of Contents
      Market and Product Definition.

      The Marketing Organization.

      The Strategic Plan and the Marketing Plan.

      Pricing.

      Sales Channels.

      Advertising and Promotion.

      Marketing Measurement.

      Competitive Behavior and Analysis.

      The Sales Process.

      Cellular Sales Productivity.

      The Limits to Growth.

      Selling the Conversion to Digital.

      Swords Into Plowshares: Cooperation and the Evolution of PCS.

      Index.

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