Description
Book SynopsisHow can entrepreneurial thinking be applied to ventures in the arts? What strategies can artists employ to build viable professional careers? How can sustainable and thriving arts organizations be created? Merging the worlds of business and the arts, this engaging book of case studies of individuals and organizations, written by experts spanning a broad range of fields within the arts, offers insight into answering these key questions.
Bringing together nuanced details from across the arts to provide a broad understanding of arts entrepreneurship, it also gives readers the tools to apply insights from other artistic disciplines to their own, synthesizing unique, targeted strategies from a myriad of sources. Each chapter includes:
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- engaging classroom activities and discussion ideas
- teaching notes that allow material to be easily incorporated into any course
- extraction of important principles of arts entrepreneurship from each case study.
Equally applicable to formal and individual study, this book will prove an invaluable and inimitable resource for not only educators, researchers and scholars in arts entrepreneurship, management or administration but also individuals pursuing careers in this highly competitive industry.
Trade Review‘Cases on Arts Entrepreneurship
represents a significant and successful step in this emerging field’s curricular options. In addition to representing a variety of arts disciplines, Tonelli and Heise’s editorial efforts are first rate – as are the cases themselves. This is a book all arts entrepreneurship educators should use in the classroom. I certainly will.’ -- — Gary Beckman, North Carolina State University, US
Table of ContentsContents: Foreword xii Acknowledgements xv Introduction to Cases on Arts Entrepreneurship xvi Mark Tonelli and Andrew Heise 1 Belltower Coffeehouse & Studio: negotiating hybrid value creation in a dual-mission arts venture 1 Josef Hanson 2 Fayetteville Roots 15 Adrienne Callander, Kristie Moergen, Rachel Sullivant, and Stacie Burley 3 Astrid von Ussar: a profile in dance innovation and evolution 28 Stacey Tirro 4 The Metropolitan Players: the search for a unique value proposition 44 Drew X. Coles 5 Margo Jones: bridging divides to craft a hybrid logic for theater in the US 56 Diane Ragsdale 6 Joe Von Battle and Joe’s Record Shop 80 Jeremy J. Peters 7 A normal southern boy: anything but … 100 Roger Bennett Riggle Jr 8 Beau Bledsoe: shifting revenue streams in a guitarist’s portfolio career 120 Diane R. Scott 9 A student-run media firm: learning from failures 133 Jessa Wilcoxen 10 Shelter Music Boston: a sustainable business model for community engagement work 147 Jeffrey Nytch 11 Beth Morrison Projects: ambitious vision urges opera forward 157 Hannah Grannemann 12 Jason Harrod, singer-songwriter: minding the motivational mix 179 Kathryn L. Brown 13 Michael Devine: acting like the police 194 Antoinette Doherty 14 Conclusion: a bird’s eye view of arts entrepreneurship cases 206 Mark Tonelli and Andrew Heise Index
