Description
Book SynopsisTrade Review‘Cases on Arts Entrepreneurship
represents a significant and successful step in this emerging field’s curricular options. In addition to representing a variety of arts disciplines, Tonelli and Heise’s editorial efforts are first rate – as are the cases themselves. This is a book all arts entrepreneurship educators should use in the classroom. I certainly will.’ -- — Gary Beckman, North Carolina State University, US
Table of ContentsContents: Foreword xii Acknowledgements xv Introduction to Cases on Arts Entrepreneurship xvi Mark Tonelli and Andrew Heise 1 Belltower Coffeehouse & Studio: negotiating hybrid value creation in a dual-mission arts venture 1 Josef Hanson 2 Fayetteville Roots 15 Adrienne Callander, Kristie Moergen, Rachel Sullivant, and Stacie Burley 3 Astrid von Ussar: a profile in dance innovation and evolution 28 Stacey Tirro 4 The Metropolitan Players: the search for a unique value proposition 44 Drew X. Coles 5 Margo Jones: bridging divides to craft a hybrid logic for theater in the US 56 Diane Ragsdale 6 Joe Von Battle and Joe’s Record Shop 80 Jeremy J. Peters 7 A normal southern boy: anything but … 100 Roger Bennett Riggle Jr 8 Beau Bledsoe: shifting revenue streams in a guitarist’s portfolio career 120 Diane R. Scott 9 A student-run media firm: learning from failures 133 Jessa Wilcoxen 10 Shelter Music Boston: a sustainable business model for community engagement work 147 Jeffrey Nytch 11 Beth Morrison Projects: ambitious vision urges opera forward 157 Hannah Grannemann 12 Jason Harrod, singer-songwriter: minding the motivational mix 179 Kathryn L. Brown 13 Michael Devine: acting like the police 194 Antoinette Doherty 14 Conclusion: a bird’s eye view of arts entrepreneurship cases 206 Mark Tonelli and Andrew Heise Index
