Description
Book SynopsisCases in Hospitality Management: A Critical Incident Approach, Second Edition is one of the few casebooks on the market that focuses specifically on hospitality management. It adopts a critical incident approach, a powerful teaching methodology whereby customers and employees are asked to identify actual experiences regarding service in the hospitality industry both positive and negative - and then to describe the organization's response to it. This approach encourages thorough analysis of a prominent issue, thus highlighting the wide range of complexities that face managers on the hospitality industry on a daily basis. Cases involving many segments of the industry - including airlines, railroads, private clubs, conference centers, travel agents, and restaurants are included, as are fifteen new cases and a new section on hospitality technology.
Table of ContentsPreface.
Introduction.
PART ONE: ETHICS.
Case 1. Sunspot Resorts.
Case 2. The Hawaiian Village.
Case 3. A Dog-Eat-Dog World.
Case 4. Seaside Plantations.
Case 5. The Decision to Serve.
PART TWO: TRAINING AND DEVELOPMENT.
Case 6. The Promotion Decision.
Case 7. The Swimming Pool.
Case 8. Spas International.
Case 9. The Apprentice Chef.
Case 10. Bongo's.
PART THREE: REWARD SYSTEMS.
Case 11. The University Conference Center.
Case 12. The New Sales Manager.
Case 13. The Incentive System.
Case 14. The River Walk Café.
Case 15. The Cedars.
PART FOUR: COMMUNICATION.
Case 16. The Shared Suite.
Case 17. Leaving From Rome.
Case 18. Room Service, Please.
Case 19. The Wounded Bird.
Case 20. The Three Hour Brunch.
PART FIVE: POLICIES.
Case 21. The Service Guarantee.
Case 22. The Parking Lot.
Case 23. Bank of USA.
Case 24. The Minibar Charge.
Case 25. 100% Occupancy.
PART SIX: GROUP DYNAMICS.
Case 26. The Reinstatement.
Case 27. The Job Opening.
Case 28. The Suarro Inn.
Case 29. Burrito Sisters.
Case 30. The Department Meeting.
PART SEVEN: TECHNOLOGY.
Case 31. The Amateur Travel Agent.
Case 32. The Concierge's Computer.
Case 33. Direct Deposit.
Case 34. The Wireless Internet.
Case 35. Casino CRM.
PART EIGHT: PROCESS ANALYSIS.
Case 36. The Broadbeach.
Case 37. The Tarragassett Inn.
Case 38. The Tour Voucher.
Case 39. The Headwaiter.
Case 40. The Mystery Shopper.
PART NINE: SERVICE EXEMPLARS.
Case 41. The CD Player.
Case 42. Special Needs.
Case 43. First Class Upgrade.
Case 44. The Spanish Homework.
Case 45. The Antler Hotel.
PART TEN: SERVICE RECOVERY.
Case 46. The Stolen Sunglasses.
Case 47. The ICO Conference.
Case 48. The Airline's Response.
Case 49. It Stinks.
Case 50. Rob Jones Corporation.
