Description
Book SynopsisMost entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments.
Key features include:
- Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs
- A theory-based online Instructor‘s Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion
- Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs.
An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship
Trade Review‘Marlene Reed and Rochelle Brunson have delivered a fresh batch of entrepreneurship cases that are sure to spark students' interests and generate lively classroom discussions. Covering all phases of entrepreneurship from developing the business concept to the graceful exit, the cases in this book provide students with opportunities to think critically about the many challenges faced by today‘s entrepreneurs.‘Table of ContentsContents: Introduction to Case Studies in Entrepreneurship 1. Beginning with an idea – Warby Parker: revolutionizing the way eyeglasses are sold and social entrepreneurship is carried out 2. Entrepreneurial mindset – WeWork: can a shared space provider survive a recession? 3. Recognizing a good opportunity – White Trash Services: targeting a new market? 4. Planning for the long run – Rakuten: how long can rapid growth be sustained? 5. Securing funding – Kickstarter: creating a platform for crowdfunding dreams 6. Securing funding (continued) – Nightlight Donuts: the trials of a collegiate entrepreneur 7. Developing a new business model – Etsy: will the desire for economic success overwhelm creativity? 8. Assessing the role of the entrepreneur – Revival Restaurant: revitalizing a dormant neighborhood 9. Maintaining a business during a recession – Kleinfeld Bridal: absolutely “yes”! 10. Attaining long-term success – Magnolia and The Silos: sustaining rapid growth 11. Exploring new business – Lily Jade: developing an online apparel business driven by social media 12. Starting a social enterprise – The TLC Rocket Stove: results-based financing through carbon credits 13. The role of a first mover – The Fleet Sheet: seeking sustainability for a first mover 14. Preparing an exit strategy – BCH TeleCommunications: an American ex-patriot deciding when and how to leave the Czech Republic Index
