Description

Book Synopsis


Table of Contents

Introduction | 1
1 Why Local Television News Matters | 19
2 A Brief History of Political Advertising | 39
3 Research Method and Market Profiles | 61
4 Political Ads | 75
5 Political Stories | 98
6 The Markets | 131
7 The Business of News | 174
Conclusion: Where Do We Go from Here? | 210
Acknowledgments | 227
Reference List | 231
Index | 253

Buying Reality Political Ads Money and Local

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    A Hardback by Danilo Yanich

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      Publisher: Fordham University Press
      Publication Date: 07/04/2020
      ISBN13: 9780823288953, 978-0823288953
      ISBN10: 0823288951

      Description

      Book Synopsis


      Table of Contents

      Introduction | 1
      1 Why Local Television News Matters | 19
      2 A Brief History of Political Advertising | 39
      3 Research Method and Market Profiles | 61
      4 Political Ads | 75
      5 Political Stories | 98
      6 The Markets | 131
      7 The Business of News | 174
      Conclusion: Where Do We Go from Here? | 210
      Acknowledgments | 227
      Reference List | 231
      Index | 253

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