Description

Book Synopsis


Table of Contents

Introduction | 1
1 Why Local Television News Matters | 19
2 A Brief History of Political Advertising | 39
3 Research Method and Market Profiles | 61
4 Political Ads | 75
5 Political Stories | 98
6 The Markets | 131
7 The Business of News | 174
Conclusion: Where Do We Go from Here? | 210
Acknowledgments | 227
Reference List | 231
Index | 253

Buying Reality Political Ads Money and Local

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A Hardback by Danilo Yanich

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    View other formats and editions of Buying Reality Political Ads Money and Local by Danilo Yanich

    Publisher: Fordham University Press
    Publication Date: 07/04/2020
    ISBN13: 9780823288953, 978-0823288953
    ISBN10: 0823288951

    Description

    Book Synopsis


    Table of Contents

    Introduction | 1
    1 Why Local Television News Matters | 19
    2 A Brief History of Political Advertising | 39
    3 Research Method and Market Profiles | 61
    4 Political Ads | 75
    5 Political Stories | 98
    6 The Markets | 131
    7 The Business of News | 174
    Conclusion: Where Do We Go from Here? | 210
    Acknowledgments | 227
    Reference List | 231
    Index | 253

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