Description

Book Synopsis
Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to Sri Lankanize commodities and practices to make them locally desirable, essentially creating new culture.

Buying Believing Sri Lankan ADvertising

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    A Hardback by Steven Kemper

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      Publisher: University of Chicago Press
      Publication Date: 5/1/2001 12:00:00 AM
      ISBN13: 9780226430409, 978-0226430409
      ISBN10: 0226430405

      Description

      Book Synopsis
      Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to Sri Lankanize commodities and practices to make them locally desirable, essentially creating new culture.

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