Description

Book Synopsis
Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to Sri Lankanize commodities and practices to make them locally desirable, essentially creating new culture.

Buying and Believing Sri Lankan Advertising and

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A Paperback / softback by Steven Kemper

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    View other formats and editions of Buying and Believing Sri Lankan Advertising and by Steven Kemper

    Publisher: The University of Chicago Press
    Publication Date: 01/05/2001
    ISBN13: 9780226430416, 978-0226430416
    ISBN10: 0226430413

    Description

    Book Synopsis
    Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to Sri Lankanize commodities and practices to make them locally desirable, essentially creating new culture.

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