Description

Book Synopsis
Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to Sri Lankanize commodities and practices to make them locally desirable, essentially creating new culture.

Buying and Believing Sri Lankan Advertising and

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    A Paperback / softback by Steven Kemper

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      Book details

      Published 1 May 2001
      ISBN-13 9780226430416
      978-0226430416
      ISBN-10 0226430413

      Description

      Book Synopsis
      Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to Sri Lankanize commodities and practices to make them locally desirable, essentially creating new culture.

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