Description

Book Synopsis

A fresh look into understanding your prospective customer''s buying decisions to influence them and win more business

Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care aboutthen harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level.

In a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision. In this book, you''ll learn:

  • Why understanding the buying decis

Buyer Personas Revised and Expanded

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    £19.54

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    RRP £22.99 – you save £3.45 (15%)

    Order before 4pm tomorrow for delivery by Sat 20 Jun 2026.

    A Hardback by Inc.) Revella Adele ; KS&R

    2 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Buyer Personas Revised and Expanded by Inc.) Revella Adele ; KS&R

      Publisher: John Wiley & Sons Inc
      Publication Date: 7/22/2024
      ISBN13: 9781394236336, 978-1394236336
      ISBN10: 1394236336
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis

      A fresh look into understanding your prospective customer''s buying decisions to influence them and win more business

      Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care aboutthen harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level.

      In a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision. In this book, you''ll learn:

      • Why understanding the buying decis

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