Description
Book SynopsisUse storytelling to become a more effective business communicator An effective communication tool for ages, storytelling has come of age in the business world.
Table of ContentsIntroduction 1
Part I: Getting Started with Business Storytelling 7
Chapter 1: The Scoop on Business Storytelling 9
Chapter 2: The Why, What, How, and Who of Business Storytelling 19
Chapter 3: What Makes a Story a Story 29
Chapter 4: Stories to Have in Your Hip Pocket 51
Chapter 5: Listening: Hearing What Others Have to Say and Capturing It 77
Part II: Moving People to Action: Creating Compelling Stories 97
Chapter 6: Crafting a Story 99
Chapter 7: Polishing a Story: Structure and Embellishments 119
Chapter 8: What to Do About Data 141
Chapter 9: Expanding and Contracting Your Story 159
Part III: Sharing Stories for Maximum Value 177
Chapter 10: Getting Comfortable Telling Stories 179
Chapter 11: Moving Stories into Multiple Media 197
Chapter 12: Incorporate Story in Your Organization 213
Part IV: Tailoring Storytelling to Special Circumstances 233
Chapter 13: Storytelling to Fund Your Passion 235
Chapter 14: Storytelling in Marketing 255
Chapter 15: Selling With Stories 275
Chapter 16: Using Stories to Spark Change 295
Part V: The Part of Tens 315
Chapter 17: Ten Things You Should Never, Ever Do 317
Chapter 18: Ten Storytelling Tips for Speakers 323
Chapter 19: Ten (or so) Ways to Measure the Results of a Story Project 331
Appendix: Real-Life Stories and a Template 335
Index 355
