Description

Book Synopsis
Despite the existence of very strong research methods textbooks, students still struggle with undertaking a research project. The quality of their research is often poor, research questions are badly thought out and their final work can be poorly written.

Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations. Texts are written from an academic perspective which can be difficult to relate to a practical research project.

Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.

Business Research Methods A Practical Approach

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    A Paperback by Sheila Cameron

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      View other formats and editions of Business Research Methods A Practical Approach by Sheila Cameron

      Publisher: Kogan Page
      Publication Date: 11/24/2009
      ISBN13: 9781843982289, 978-1843982289
      ISBN10: 1843982285
      Also in:
      Business and Management

      Description

      Book Synopsis
      Despite the existence of very strong research methods textbooks, students still struggle with undertaking a research project. The quality of their research is often poor, research questions are badly thought out and their final work can be poorly written.

      Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations. Texts are written from an academic perspective which can be difficult to relate to a practical research project.

      Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.

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