Description
Book SynopsisNow in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data. New to this Edition:- Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data. - Fully revised and refreshed to provide a more international perspective. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-research. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Trade ReviewThis is an excellent research textbook for undergraduate, graduate and postgraduate students. It is well structured, concise and easy to follow, providing practical guidance to help students understand the complexities of Business research. The inclusion of a new chapter on publishing research is an extremely valuable addition to this fifth edition. * Robert Bowen, Swansea University, UK *
Conducting research is not an easy activity in the world of business and writing about this process is even more difficult - it is worth reading and buying Business Research. For Masters students, it offers a good overview of what should be part of a research proposal and how this can be used to set up a good line of reasoning for doing a research project. For PhD students it gives enough in-depth insights to be useful when doing research; the relationships with different aspects of the philosophy of science are also well introduced. For MBA students, there is also enough in the book to pay attention to and the authors have done a good job of also making the book valuable for users who have a more practical focus on the necessary steps to be taken for writing a good research report. * Bartjan Pennink, University of Groningen, Netherlands *
Business research by Collis and Hussey is an excellent resource for both students and teachers of research methods. Compelling yet straightforward, this fifth edition further comprehensively outlines the significance of research methods, while the publication strategy section is a valuable addition. The book covers vital features of conducting scientific research in a step-by-step process, and with examples, tables, and text boxes in chapters, it is straightforward to follow. The book is highly recommended and equally valuable for the undergraduate, as well as advanced level research method students in social sciences. The authors have done a fabulous job in taking their readers along the course of discovering the fascinating science of conducting research. * Naveed Akhter, Jönköping University, Sweden *
One of the best business research books available. I am impressed by how Collis and Hussey lead us through the research maze in an uncomplicated manner. The clearly written text follows the typical pattern of the research process and provides practical guidance to undergraduate and postgraduate students as they develop their research knowledge in an easily structured way. Particularly useful in this edition is the new chapter on how to publish research. A fantastic revision, well worth its value for money! * Lynette Louw, Rhodes University, South Africa *
Table of Contents1. Understanding Research 2. Dealing with Practical Issues 3. Identifying your Research Paradigm 4. Designing the Research 5. Searching and Reviewing the Literature 6. Writing your Research Proposal 7. Collecting Qualitative Data 8. Analysing Qualitative Data 9. Integrated Qualitative Data Methods 10. Collecting Data for Statistical Analysis 11. Analysing Data Using Descriptive Statistics 12. Analysing Data Using Inferential Statistics 13. Writing your Dissertation or Thesis 14. Publishing your Research 15. Troubleshooting.
