Description
Book SynopsisWilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton. He is a Visiting Professor at two European universities: UNICA (Università degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore.
Elayne Coakes has taught business research methods at the University of Westminster for many years. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience.
Trade Review"They have created a lively, engaging and user-friendly introduction to research for intending postgraduate students." * Dr Tom Cockburn, AFNZIM, Director-Policy, Center for Dynamic Leadership Models in Global Business *
"
Business Research provides comprehensive introductory coverage of a plethora of investigation methods available to the nascent business researcher." * Dr Gordon Hunter, Professor of Information Systems in the Faculty of Management at the University of Lethbridge, Alberta, Canada *
"This book provides a complete, clear and comprehensive panorama of what and how a researcher has to know for researching business and management. It offers an ample but at the same time concise overview of steps, methods and examples for designing, developing and reporting a good research project. Its direct and simple language addresses PhD students, researchers, scholars but also practitioners and consultants in the business research landscape. For these reasons, I strongly suggest
Business Research to experienced scholars as well as incoming researchers." * Prof. Cinzia Dessi, University of Cagliari, Italy *
"The book is organized very carefully paying detailed attention to all practical issues that research students face in completing their studies at undergraduate and postgraduate levels." * Dr Suleman Aziz Lodhi, National College of Business Administration and Economics, Lahore *
Table of Contents
- Chapter - 00: Introduction;
- Section - ONE: Planning your project;
- Chapter - 01: The nature of business research;
- Chapter - 02: Methodology and methods;
- Section - TWO: ‘Doing’ your project;
- Chapter - 03: The project proposal;
- Chapter - 04: Collecting quantitative data;
- Chapter - 05: Collecting qualitative data through interviews;
- Chapter - 06: Collecting data as an ethnographer;
- Chapter - 07: Case study research;
- Chapter - 08: Collecting data: less common methods;
- Chapter - 09: Ensuring data saturation;
- Section - THREE: Reporting your findings;
- Chapter - 10: Analysing quantitative data;
- Chapter - 11: Analysing qualitative data;
- Section - FOUR: Writing your report;
- Chapter - 12: Discussing project findings;
- Chapter - 13: Conclusion to your report;
- Chapter - 14: Reference lists;
- Chapter - 15: Writing your abstract;
- Chapter - 16: Conclusion
