Description

Fast track route to rock-solid business plans

Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.

Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler

Includes a glossary of key concepts and a comprehensive resources guide

Business Planning: Enterprise 02.09

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£10.71

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Paperback / softback by Patrick Forsyth

3 in stock

Short Description:

Fast track route to rock-solid business plans Covers key areas of business planning from understanding why a plan is necessary... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 10/01/2002
    ISBN13: 9781841123158, 978-1841123158
    ISBN10: 1841123153

    Number of Pages: 128

    Non Fiction , Business, Finance & Law

    Description

    Fast track route to rock-solid business plans

    Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.

    Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler

    Includes a glossary of key concepts and a comprehensive resources guide

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