Description

Book Synopsis
Fast track route to rock-solid business plans

Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.

Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler

Includes a glossary of key concepts and a comprehensive resources guide



Table of Contents
Introduction to Express Exec

Introduction

What is Business Planning?

The Evolution of Business Planning

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers

Resources

Ten Steps to Successful Business Planning

Frequently Asked Questions (FAQs)

Acknowledgements

Index

Business Planning: Enterprise 02.09

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    A Paperback / softback by Patrick Forsyth

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      View other formats and editions of Business Planning: Enterprise 02.09 by Patrick Forsyth

      Publisher: John Wiley and Sons Ltd
      Publication Date: 10/01/2002
      ISBN13: 9781841123158, 978-1841123158
      ISBN10: 1841123153
      Also in:
      Business strategy

      Description

      Book Synopsis
      Fast track route to rock-solid business plans

      Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.

      Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler

      Includes a glossary of key concepts and a comprehensive resources guide



      Table of Contents
      Introduction to Express Exec

      Introduction

      What is Business Planning?

      The Evolution of Business Planning

      The E-Dimension

      The Global Dimension

      The State of the Art

      In Practice

      Key Concepts and Thinkers

      Resources

      Ten Steps to Successful Business Planning

      Frequently Asked Questions (FAQs)

      Acknowledgements

      Index

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