Description
Book SynopsisJohn Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration
Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University.
Follow the Editors on Twitter: @JohnBeech @Prof_Chadwick
Table of Contents
- Preface
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Section A – The Context of Sport
- 1 Introduction: The Commercialisation of Sport, John Beech & Simon Chadwick
- 2 Governance in Sport, John Beech
- 3 Ethics in Sport, Leon Culbertson, Mike McNamee & Emily Ryall
- 4 The Role of the State in Sport, Chris Parker & Alan Barnard
- 5 The Economics of Competitive Balance in Sport, Jon Guest
- 6 The Impacts of Sport, Robert Kaspar & Sebastian Kaiser
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Section B - Business Functions applied to Sport
- 7 Organisational Behaviour in Sport Organisations, John Old
- 8 Human Resource Management in Sport, Terrence Wendell Brathwaite
- 9 Branding and Marketing in Sport, Norm O’Reilly, Ted Graham & Lindsay Rennie
- 10 Sports Finance, Michael Barker
- 11 Managing small and not-for-profit sports organisations, Cameron O’Beirne
- 12 Strategy and Environmental Analysis in Sport, Andy Adcroft
- 13 Managing Sport Operations: Quality, Performance and Control, Terri Byers
- 14 The Internet, Online Social Networks, and the Fan Digital Experience, Boris Helleu & Maxence Karoutchi
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Section C – Sport Management Issues
- 15 Sports and the Law, Karen Bill & Simon Gardiner
- 16 Sport Event and Facility Management, Dave Arthur
- 17 Sport Sponsorship and Endorsement, Des Thwaites & Yue Meng
- 18 Sport Broadcasting, Harry Arne Solberg
- 19 Risk Management in Sport, Dominic Elliott
- 20 The Sports Betting Industry, David Morris
- 21 Sports Retailing and Merchandising, Leigh Sparks
- 22 Sports Media and PR, Steve Dittmore
- 23 The Internationalisation of Sport, Simon Chadwick
- 24 Sports Agents and Intermediaries, Anna Semens
