Description
Book SynopsisBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises.
Trade Review"... an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses." (
Anglohigher.com, May 2011).
"... this handbook is likely to prove an excellent help for evaluating business models" (Anatello.com, July 2011)
Table of Contents1 Canvas
Definition of a Business Model 14
The 9 Building Blocks 16
The Business Model Canvas 44
2 Patterns
Unbundling Business Models 56
The Long Tail 66
Multi-Sided Platforms 76
FREE as a Business Model 88
Open Business Models 108
3 Design
Customer Insights 126
Ideation 134
Visual Thinking 146
Prototyping 160
Storytelling 170
Scenarios 180
4 Strategy
Business Model Environment 200
Evaluating Business Models 212
Business Model Perspective on Blue Ocean Strategy 226
Managing Multiple Business Models 232
5 Process
Business Model Design Process 244
Outlook
Outlook 262
Afterword
Where did this book come from? 274
References 276
