Description
Book SynopsisDeveloped in cooperation with the International Baccalaureate
Ensure full coverage of the Business Management syllabus with this co-published guide that encompasses inquiry-based, conceptually-focused teaching and learning, written by highly experienced business coursebook authors.
- Explore business management through the four key concepts in the new course: change, creativity, ethics and sustainability and their interrelationships with each other, covering all five syllabus units: Business management; Human resource management; Finance and accounts; Marketing and Operations management.
- Delve into business theories using case studies and real-world examples which allow students to create their own questions and formulate their own solutions to problems or issues facing organisations, with an appreciation of differing viewpoints.
- Brand new business management toolkit feature highlights the essential tools that are integrated in the course, with link
Trade Review
The book is organized in such a way, that concepts, toolkit, link to TOK, approaches to learning, top tips, common mistakes, and syllabus content (including AOs) are presented at the right place in each topic per unit...
The authors are very consistent, throughout the book, in the way they classify and present key concepts and information.
.... the toolkit tools are introduced and explained in depth and breath. The authors have done an outstanding job in classifying all tools in this section.
The case studies presented are current, inclusive and diverse.
The exercises and practice questions are challenging and suitable for the DP.
Adriana Ruiz, MBA, MSc HHRR/OB, Educator and Consultant
-- Adriana Ruiz
The textbook helps guide and support students, and teachers, through the programme of study, offering tips and advice in terms of common mistakes and guidance which are complemented with real-world examples and exam-style questions to help substantiate the tools, terms and theories and demonstrate that business decisions impact all areas of organisational management. -- Ian Mills, Assistant Principal, Leipzig International School
