Description
Book SynopsisCourtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing and thorough research. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Paci
Table of Contents
PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS
- Developing a Business Mindset
- Economics, Money, and Banking
- The Global Marketplace
- Business Ethics and Corporate Social Responsibility
PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP
- Forms of Ownership
- Entrepreneurship and Small-Business Ownership
PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS
- Management Roles, Functions, and Skills
- Organization and Teamwork
- Production Systems
PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES
- Employee Motivation
- Human Resources Management
PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT
- The Art and Science of Marketing
- Product Management and Pricing Strategies
- Customer Communication and Product Distribution
- Financial Information and Accounting Concepts
- Financial Management and Financial Markets
APPENDICES
- A. Business Law
- B. Risk Management
- C. Information Technology
- D. Personal Finance: Getting Set for Life
