Description

Business Communication supports the high standard of business communication that is relevant to today’s modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text’s foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively—no matter the channel. Besides numerous chapter-ending exercises, McGraw Hill's Connect provides exercises that further reinforce the concepts.

Business Communication ISE

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Paperback / softback by Kitty Locker , Jo Mackiewicz

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Business Communication supports the high standard of business communication that is relevant to today’s modernized workplace. While staying true to... Read more

    Publisher: McGraw-Hill Education
    Publication Date: 12/04/2022
    ISBN13: 9781265045630, 978-1265045630
    ISBN10: 1265045631

    Number of Pages: 624

    Non Fiction , Business, Finance & Law

    Description

    Business Communication supports the high standard of business communication that is relevant to today’s modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text’s foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively—no matter the channel. Besides numerous chapter-ending exercises, McGraw Hill's Connect provides exercises that further reinforce the concepts.

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