Description
Book Synopsis Louise Wickham has over 35 years of business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and the not-for-profit sector.
Jeremy Wilcock is Lecturer in International Marketing at the University of Hull. He has 27 years of industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He has lectured regularly in subjects including strategic management and business analysis at undergraduate and postgraduate level, and has supervised student consulting projects.
Table of Contents
- Part 1: Management consulting in context and how it adds value
- 1 The nature of management consulting and how it adds value
- 2 Consulting: the wider context and consulting process
- 3 Consulting across borders and cultures
- Apollo Tech Solutions case study: Part One
- Part 2: Project proposal and start-up
- 4 Selling the project
- 5 Defining the destination and developing a strategy
- 6 Evaluating client capabilities and business opportunities
- Apollo Tech Solutions case study: Part Two
- Part 3: Undertaking the project
- 7 How to work with clients and teams
- 8 Managing the client during the project
- 9 Creative approaches for developing solutions
- 10 Managing the project tasks
- Apollo Tech Solutions case study: Part Three
- Part 4: Delivering the product to the client and beyond
- 11 Communication skills and presenting your ideas
- 12 Post project and consulting as a career
- Apollo Tech Solutions case study: Part Four
- Appendix: Example of a consulting report
