Description

Book Synopsis
Built to Love is a practical how-to guide for companies, detailing steps to create products that illicit emotions that provide value to customers, regardless of whether the products are physical products, services, technologies, software, systems, or brands.

Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a productâs success in the marketplace as well as a firmâs success in the stock market (even when the economy is down!).

Then, using analytical and practical tools, the authors show how to analyze customersâ emotional needs and translate those needs into features that galvanize those customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds.

Built to Love: Creating Products That Captivate Customers

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    RRP £26.00 – you save £3.90 (15%)

    Order before 4pm today for delivery by Sat 4 Jul 2026.

    A Hardback by Peter Boatwright, Jonathan Cagan

    10 in stock

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      View other formats and editions of Built to Love: Creating Products That Captivate Customers by Peter Boatwright

      Publisher: Berrett-Koehler
      Publication Date: 06/09/2010
      ISBN13: 9781605096988, 978-1605096988
      ISBN10: 1605096989
      Also in:
      Research and development management

      Description

      Book Synopsis
      Built to Love is a practical how-to guide for companies, detailing steps to create products that illicit emotions that provide value to customers, regardless of whether the products are physical products, services, technologies, software, systems, or brands.

      Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a productâs success in the marketplace as well as a firmâs success in the stock market (even when the economy is down!).

      Then, using analytical and practical tools, the authors show how to analyze customersâ emotional needs and translate those needs into features that galvanize those customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds.

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