Description

Book Synopsis
Built to Love is a practical how-to guide for companies, detailing steps to create products that illicit emotions that provide value to customers, regardless of whether the products are physical products, services, technologies, software, systems, or brands.

Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a productâs success in the marketplace as well as a firmâs success in the stock market (even when the economy is down!).

Then, using analytical and practical tools, the authors show how to analyze customersâ emotional needs and translate those needs into features that galvanize those customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds.

Built to Love: Creating Products That Captivate Customers

    Product form

    A Hardback by Peter Boatwright, Jonathan Cagan

    £22.10

    Includes FREE delivery

    RRP £26.00 – you save £3.90 (15%)

    Order before 4pm today for delivery by Fri 2 Oct 2026.

    10 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Built to Love: Creating Products That Captivate Customers by Peter Boatwright

      Book details

      Publisher Berrett-Koehler
      Published 6 September 2010
      ISBN-13 9781605096988
      978-1605096988
      ISBN-10 1605096989
      Also in:
      Research and development management

      Description

      Book Synopsis
      Built to Love is a practical how-to guide for companies, detailing steps to create products that illicit emotions that provide value to customers, regardless of whether the products are physical products, services, technologies, software, systems, or brands.

      Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a productâs success in the marketplace as well as a firmâs success in the stock market (even when the economy is down!).

      Then, using analytical and practical tools, the authors show how to analyze customersâ emotional needs and translate those needs into features that galvanize those customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account