Description
Book SynopsisTable of ContentsIntroduction 1
Part I Understand the Wellness Industry 9
Chapter 1 Making a Living in Wellness 11
Chapter 2 The Seven Dimensions of Wellness and Maslow’s Hierarchy of Needs 17
Chapter 3 The Generational Lens 25
Chapter 4 The Future of Wellness in a Post-COVID World 37
Part II Prepare Yourself for a Hero’s Journey 43
Chapter 5 First Things First: Identify What You Love, Get Certified, and Work in the Industry 45
Chapter 6 Five Essential Traits of Successful Wellness Entrepreneurs 49
Chapter 7 Five Financial Metrics Every Entrepreneur Must Know 69
Chapter 8 Embracing the Holy Grail: Sustained Profitability and Value Creation 75
Part III Conceive Your Business 83
Chapter 9 Select Your Mentor, Lawyer, and Accountant 85
Chapter 10 Define Your Target Market 95
Chapter 11 Evaluate Retail versus Home-Based and Virtual Business Options 101
Chapter 12 Lay Your Foundation with Your Competitive Advantage 107
Part IV Plan Your Business 123
Chapter 13 Create a Vibrant Company Culture with Purpose and Core Values 125
Chapter 14 Design Your Role 137
Chapter 15 Select Your Integrated Software and Payments Platform 147
Chapter 16 Assemble Your Business Plan 159
Part V Launch Your Business 169
Chapter 17 Launch Your Website and Establish Your Online Presence 171
Chapter 18 Secure Your Financing 181
Chapter 19 Grow Your Clientele with Paid Marketing That Works 191
Chapter 20 Fuel Your Business with Effective Leadership 201
Part VI Keep Your Cup Full 207
Chapter 21 Staying Well as a Wellness Entrepreneur 209
Appendix - Resources for Wellness Professionals and Entrepreneurs 217
Acknowledgments 223
About the Author 225
Index 227
