Description

Book Synopsis
Let Barb Schwarzthe creator of the Home Staging conceptshow you what it takes to make it in the Home Staging industry.

In 1972, Barb Schwarz coined the term Staging to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz''s pioneering efforts, Home Staging has become a big business with enormous profit potential.

If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include:

  • How to write a business plan, market your company, and make the most of your resources
  • How to work through the consulting, bidding, and Sta

    Table of Contents

    Acknowledgments ix

    Introduction 1

    Chapter 1 From the Beginning 7

    Chapter 2 Starting Your Home Staging Business 21

    Chapter 3 Your Business Plan 35

    Chapter 4 Cover Yourself! 45

    Chapter 5 Services Provided by Home Stagers 61

    Chapter 6 Bids, Fees, and Consultations 75

    Chapter 7 Marketing Your Home Staging Business 95

    Chapter 8 How to Work with Real Estate Professionals 117

    Chapter 9 Lights, Camera, Action! Actual Staging 129

    Chapter 10 The Future of Home Staging 155

    Appendix A Sample Documents 171

    Appendix B Increasing Real Estate Agent Earnings through Staging 201

    Appendix C Showing Instructions for Homeowners 205

    Appendix D Staging Criteria 207

    Appendix E Moving Checklist 215

    Appendix F Regional Chapters for the International Association of Home Staging Professionals 219

    Index 231

Building a Successful Home Staging Business

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    A Hardback by Barb Schwarz

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      Book details

      Publisher John Wiley & Sons Inc
      Published 12 June 2007
      ISBN-13 9780470119358
      978-0470119358
      ISBN-10 0470119357
      Also in:
      Business, Finance & Law Finance and accounting Management of assets

      Description

      Book Synopsis
      Let Barb Schwarzthe creator of the Home Staging conceptshow you what it takes to make it in the Home Staging industry.

      In 1972, Barb Schwarz coined the term Staging to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz''s pioneering efforts, Home Staging has become a big business with enormous profit potential.

      If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include:

      • How to write a business plan, market your company, and make the most of your resources
      • How to work through the consulting, bidding, and Sta

        Table of Contents

        Acknowledgments ix

        Introduction 1

        Chapter 1 From the Beginning 7

        Chapter 2 Starting Your Home Staging Business 21

        Chapter 3 Your Business Plan 35

        Chapter 4 Cover Yourself! 45

        Chapter 5 Services Provided by Home Stagers 61

        Chapter 6 Bids, Fees, and Consultations 75

        Chapter 7 Marketing Your Home Staging Business 95

        Chapter 8 How to Work with Real Estate Professionals 117

        Chapter 9 Lights, Camera, Action! Actual Staging 129

        Chapter 10 The Future of Home Staging 155

        Appendix A Sample Documents 171

        Appendix B Increasing Real Estate Agent Earnings through Staging 201

        Appendix C Showing Instructions for Homeowners 205

        Appendix D Staging Criteria 207

        Appendix E Moving Checklist 215

        Appendix F Regional Chapters for the International Association of Home Staging Professionals 219

        Index 231

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