Description
Book SynopsisThis practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do:
â What does it take to succeed as a coach? How long does it take?
â Why it matters to get practice clients and where to find them
â Why is it so important to think like a buyer rather than like a seller?
â What can you charge?
â How do you make yourself distinctive in a crowded market?
â What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time?
â How can you exploit social media?
â Overcoming your fear of selling: how to sell with integrity
â Going for growth: what is involved in building an even bigger business?
âœJenny Rogers has the rare ability to offer the lessons of decades
Table of Contents
Introduction
1. Improving the quality of your coaching: Fast
2. Getting practice clients
3. Fees: Getting paid what you are worth
4. Thinking like a buyer not a seller
5. Developing your brand
6. Deepening your engagement with clients: Marketing materials
7. Finding new clients
8. Selling with integrity
9. Going for growth
10. The future: Being ready
