Description

Book Synopsis

You can sell anything you want and targets are always achievable Brilliant Selling will show you how. Whether you're new to selling or want to take yourself to the next level, this bestelling, and definitive guide will show you how to instantly improve your sales performance.



Table of Contents
  • Part 1 You
  • 1 The personality of a salesperson
  • 2 How beliefs and values impact sales success
  • 3 Your personal 'brand'
  • 4 Performance and selling
  • 5 Continually improving through self-coaching
  • Part 2 Process and planning
  • 6 The sales process as a tool for improvement
  • 7 Making the most of your time
  • 8 Planning for success
  • 9 Setting the right goals
  • 10 Managing sales information
  • Part 3 Your power to influence
  • 11 The C3 model - the foundations of effective influencing
  • 12 Asking the right questions
  • 13 Listening and learning
  • 14 Negotiating collaboratively
  • Part 4 Understanding buyers and prospects
  • 15 How do you sell?
  • 16 The modern buyer
  • 17 Prospecting with purpose
  • 18 Initial meeting(s) with the prospect
  • 19 Identifying what the prospect wants and needs
  • Part 5 Presenting solutions
  • 20 Appealing to the customer
  • 21 Writing great sales proposals
  • 22 Preparing winning pitches
  • 23 Persuasive delivery
  • 24 Making the most of objections
  • 25 Closing and commitment
  • Part 6 Developing customers
  • 26 The value of a customer
  • 27 Managing the relationship
  • 28 Your priorities in managing customers
  • Summary - your brilliant future

Brilliant Selling

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    £11.69

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    RRP £12.99 – you save £1.30 (10%)

    Order before 4pm tomorrow for delivery by Tue 16 Jun 2026.

    A Paperback by Jeremy Cassell, Jeremy Cassell

    1 in stock


      View other formats and editions of Brilliant Selling by Jeremy Cassell

      Publisher: Pearson Education Limited
      Publication Date: 1/12/2014 12:12:00 AM
      ISBN13: 9781292083247, 978-1292083247
      ISBN10: 1292083247
      Also in:
      Business and Management Sales and marketing

      Description

      Book Synopsis

      You can sell anything you want and targets are always achievable Brilliant Selling will show you how. Whether you're new to selling or want to take yourself to the next level, this bestelling, and definitive guide will show you how to instantly improve your sales performance.



      Table of Contents
      • Part 1 You
      • 1 The personality of a salesperson
      • 2 How beliefs and values impact sales success
      • 3 Your personal 'brand'
      • 4 Performance and selling
      • 5 Continually improving through self-coaching
      • Part 2 Process and planning
      • 6 The sales process as a tool for improvement
      • 7 Making the most of your time
      • 8 Planning for success
      • 9 Setting the right goals
      • 10 Managing sales information
      • Part 3 Your power to influence
      • 11 The C3 model - the foundations of effective influencing
      • 12 Asking the right questions
      • 13 Listening and learning
      • 14 Negotiating collaboratively
      • Part 4 Understanding buyers and prospects
      • 15 How do you sell?
      • 16 The modern buyer
      • 17 Prospecting with purpose
      • 18 Initial meeting(s) with the prospect
      • 19 Identifying what the prospect wants and needs
      • Part 5 Presenting solutions
      • 20 Appealing to the customer
      • 21 Writing great sales proposals
      • 22 Preparing winning pitches
      • 23 Persuasive delivery
      • 24 Making the most of objections
      • 25 Closing and commitment
      • Part 6 Developing customers
      • 26 The value of a customer
      • 27 Managing the relationship
      • 28 Your priorities in managing customers
      • Summary - your brilliant future

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