Description
Book SynopsisMartin Lindstrom, chairman and founder of Buyology Inc, was voted one of the World's 100 Most Influential people by
Time magazine. Among the globe's foremost marketers, Lindstrom advises top executives at companies such as McDonald's Corporation, Procter & Gamble, Nestlé, PepsiCo, Mercedes-Benz, and Microsoft. His most recent book,
Buyology, was a huge international bestseller and he is also the author of
Brandsense and
Brandchild (both published by Kogan Page).
Trade Review"A marketing veteran who lists McDonald's, Procter & Gamble and Microsoft among his former clients, Martin Lindstrom knows the industry well." * The Economist *
"When the author of Freakonomics talks in such glowing terms about a book it's worth taking a peek. And Martin Lindstrom's
Brandwashed certainly deserves it. It's an insiders guide to the sophisticated and cunning ways we are all manipulated on a daily basis by the global brands that want to part us from our pay packets. Lindstrom is a well-qualified guide to this maze of hidden persuasion." * British Airways Business Life Magazine *
"Lindstrom knows every trick going. This fascinating book follows how advertisers literally target everyone often using highly manipulative tactics to convince us to buy their products. An eye-opening read." * Star Magazine *
"After reading this book you will never feel the same after watching an ad again." * Healthy Magazine *
Table of Contents
- Chapter - 00: Introduction;
- Chapter - 01: Buy buy baby: When companies start marketing to us in the womb;
- Chapter - 02: Peddling panic and paranoia: Why fear sells;
- Chapter - 03: I can’t quit you: Brand addicts, shopaholics, and why we cannot live without our smart phones;
- Chapter - 04: Buy it, get laid: The new face of sex (and the sexes) in advertising;
- Chapter - 05: Under pressure: The power of peers;
- Chapter - 06: Oh, sweet memories: The new (but also old) face of nostalgia marketing;
- Chapter - 07: Marketers’ royal flush: The hidden powers of celebrity and fame;
- Chapter - 08: Hope in a jar: The price of health, happiness, and spiritual enlightenment;
- Chapter - 09: Every breath you take, they’ll be watching you: The end of privacy;
- Chapter - 10: Conclusion: I’ll have what Mrs Morgenson is having The most powerful hidden persuader of them all: us
