Description

Book Synopsis
Your brand is the most important part of your business it's a living thing. Learn to find, shape, and share your brand story with the world.

Consider this: every individual and business tells a story to the world, and that story is their brand. It's a saga, constantly unfolding, experienced in real-time by everyone around it. Now ask yourself, are you consciously shaping and broadcasting that brand story? Is it under your diligent care and control, or is it running amok, causing chaos everywhere it goes? Or, perhaps even more tragic, is it sitting in a corner sulking, wondering why no one notices it?

BrandJitsu is a practical and effective way to get that pesky brand under control so that it tells the story you want it to tell a meaningful and memorable tale that will not just attract the attention of your ideal customers but also the best employees, partners, and suppliers.

Mastering BrandJitsu won't take years. It's a skill that can be quickly lear

BrandJitsu

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    £16.14

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    RRP £16.99 – you save £0.85 (5%)

    Order before 4pm tomorrow for delivery by Tue 9 Jun 2026.

    A Paperback by Michael Dargie

    1 in stock


      View other formats and editions of BrandJitsu by Michael Dargie

      Publisher: The Dundurn Group
      Publication Date: 1/10/2025
      ISBN13: 9781459754713, 978-1459754713
      ISBN10: 1459754719

      Description

      Book Synopsis
      Your brand is the most important part of your business it's a living thing. Learn to find, shape, and share your brand story with the world.

      Consider this: every individual and business tells a story to the world, and that story is their brand. It's a saga, constantly unfolding, experienced in real-time by everyone around it. Now ask yourself, are you consciously shaping and broadcasting that brand story? Is it under your diligent care and control, or is it running amok, causing chaos everywhere it goes? Or, perhaps even more tragic, is it sitting in a corner sulking, wondering why no one notices it?

      BrandJitsu is a practical and effective way to get that pesky brand under control so that it tells the story you want it to tell a meaningful and memorable tale that will not just attract the attention of your ideal customers but also the best employees, partners, and suppliers.

      Mastering BrandJitsu won't take years. It's a skill that can be quickly lear

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