Description

Book Synopsis
Michael Johnson is one of the world?s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.BrandingBranding

Trade Review
'A stone cold classic … Johnson is a phenomenal writer, whose passion is infectious, and the book has a compelling narrative' - Creative Bloq

Table of Contents
Introduction • 1. Investigate • 2. Strategy and Narrative • 2.5. Bridging the Gap • 3. Design • 4. Implement • 5. Engage or Revive

Branding In Five and a Half Steps

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    £28.00

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    RRP £35.00 – you save £7.00 (20%)

    Order before 4pm today for delivery by Wed 10 Jun 2026.

    A Hardback by Michael Johnson

    5 in stock


      View other formats and editions of Branding In Five and a Half Steps by Michael Johnson

      Publisher: Thames & Hudson Ltd
      Publication Date: 29/09/2016
      ISBN13: 9780500518960, 978-0500518960
      ISBN10: 0500518963
      Also in:
      Art & Photography Graphic design

      Description

      Book Synopsis
      Michael Johnson is one of the world?s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.BrandingBranding

      Trade Review
      'A stone cold classic … Johnson is a phenomenal writer, whose passion is infectious, and the book has a compelling narrative' - Creative Bloq

      Table of Contents
      Introduction • 1. Investigate • 2. Strategy and Narrative • 2.5. Bridging the Gap • 3. Design • 4. Implement • 5. Engage or Revive

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