Description

Book Synopsis
Michael Johnson is one of the world?s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.BrandingBranding

Trade Review
'A stone cold classic … Johnson is a phenomenal writer, whose passion is infectious, and the book has a compelling narrative' - Creative Bloq

Table of Contents
Introduction • 1. Investigate • 2. Strategy and Narrative • 2.5. Bridging the Gap • 3. Design • 4. Implement • 5. Engage or Revive

Branding In Five and a Half Steps

    Product form

    A Hardback by Michael Johnson

    £28.00

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    RRP £35.00 – you save £7.00 (20%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher Thames & Hudson Ltd
      Published 29 September 2016
      ISBN-13 9780500518960
      978-0500518960
      ISBN-10 0500518963
      Also in:
      Art & Photography Graphic design

      Description

      Book Synopsis
      Michael Johnson is one of the world?s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.BrandingBranding

      Trade Review
      'A stone cold classic … Johnson is a phenomenal writer, whose passion is infectious, and the book has a compelling narrative' - Creative Bloq

      Table of Contents
      Introduction • 1. Investigate • 2. Strategy and Narrative • 2.5. Bridging the Gap • 3. Design • 4. Implement • 5. Engage or Revive

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