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Book Synopsis
The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of "Branding in Commerce and Marketing" is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent). This book dissects some vexing conceptual and even semantic issues surrounding the venerable word "brand" itself and explores the usefulness of the conception of branding.

Branding in Commerce & Marketing

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    A Paperback / softback by John F Gaski

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      Publisher: Nova Science Publishers Inc
      Publication Date: 27/09/2011
      ISBN13: 9781616685942, 978-1616685942
      ISBN10: 1616685948
      Also in:
      Business and Management

      Description

      Book Synopsis
      The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of "Branding in Commerce and Marketing" is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent). This book dissects some vexing conceptual and even semantic issues surrounding the venerable word "brand" itself and explores the usefulness of the conception of branding.

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