Description

Book Synopsis
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples.

Table of Contents

Preface vii

Part One: The Importance of Branding and Building Brand Strategy 1

1 The Public Sector and Branding 5

2 Public Sector Brand Categories 19

3 The Nation Brand Effect and Brand Architecture 47

4 Building a Power Public Sector Brand: Visions, Values, Emotions and Personalities 67

5 Brand Positioning 99

Part Two: Implementing and Managing Public Sector Brands 141

6 Public Sector Brand Management 145

7 Brand Communications Strategy 173

8 Brand Engagement 203

9 Tracking Brand Success 221

10 The Future of Public Sector Branding 243

Author biography 267

Acknowledgements 269

Index 271

Branding for the Public Sector

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    RRP £24.99 – you save £3.75 (15%)

    Order before 4pm today for delivery by Tue 23 Jun 2026.

    A Hardback by Paul Temporal

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      View other formats and editions of Branding for the Public Sector by Paul Temporal

      Publisher: John Wiley & Sons Inc
      Publication Date: 21/11/2014
      ISBN13: 9781118756317, 978-1118756317
      ISBN10: 1118756312
      Also in:
      Civil service and public sector

      Description

      Book Synopsis
      How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples.

      Table of Contents

      Preface vii

      Part One: The Importance of Branding and Building Brand Strategy 1

      1 The Public Sector and Branding 5

      2 Public Sector Brand Categories 19

      3 The Nation Brand Effect and Brand Architecture 47

      4 Building a Power Public Sector Brand: Visions, Values, Emotions and Personalities 67

      5 Brand Positioning 99

      Part Two: Implementing and Managing Public Sector Brands 141

      6 Public Sector Brand Management 145

      7 Brand Communications Strategy 173

      8 Brand Engagement 203

      9 Tracking Brand Success 221

      10 The Future of Public Sector Branding 243

      Author biography 267

      Acknowledgements 269

      Index 271

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