Description

Book Synopsis
Praise for BrandED Branding instead of being branded. Defining instead of being defined. Innovative educators must stand up for their ideas and actions instead of being judged and branded by external agencies using standardized measures.

Table of Contents

About the Authors xv

Introduction: Our BrandED Short Story 1

Eric’s Path 1

Trish’s Path 4

“The Brandality Modality” 6

Welcome to the BrandED Conversation 9

Conversation 1: From Brand to BrandED 11

Part One: In Brand We Trust 12

Part Two: BrandED Matters to Today’s School Leaders 33

Part Three: BrandED Unifies a School Improvement Plan 42

Conversation 1 Tips 58

Conversation 1 Reflections 59

Conversation 2: In the Zone for BrandED Innovation 61

Part One: The Psychology of BrandED Innovation 63

Part Two: Tools to Inspire BrandED Innovation 79

Part Three: BrandED Reputation Management 89

Conversation 2 Tips 93

Conversation 2 Reflections 94

Conversation 3: Developing a BrandED Leadership Presence 97

Part One: A “Personal Professional” BrandED You 98

Part Two: Be the BrandED Storyteller-in-Chief 113

Part Three: The BrandED Leader as “Edupreneur” 132

Conversation 3 Tips 136

Conversation 3 Reflections 137

Conversation 4: Developing Your BrandED Strategic Plan 139

Part One: The BrandED Drivers 140

Part Two: Your BrandED Strategic Plan 160

Part Three: BrandED Stakeholder Relationship Management 161

Conversation 4 Tips 165

Conversation 4 Reflections 165

Conversation 5: Sustaining BrandED Innovation 167

Part One: Invest in BrandED Leadership 168

Part Two: The Trend-Setting Stance of a BrandED leader 175

Part Three: The BrandED Competitive Advantage 180

Conversation 5 Tips 192

Conversation 5 Reflections 192

Conversation 6: Communicating With BrandED Leadership Tools 193

Part One: The BrandED Payoff of Distributed Leadership 194

Part Two: Press, Networking, Digital Presence, and Thought Leadership 197

Part Three: The Law of BrandED Attraction 210

Conversation 6 Tips 215

Conversation 6 Reflections 216

Conversation 7: Keeping Up With the Digital Joneses 217

Part One: Disruptive Digital Behavior That Innovates Schools 218

Part Two: BrandED Partners in a Digital World 225

Part Three: Connecting With Parents on the Digital Playground 230

Conversation 7 Tips 232

Conversation 7 Reflections 233

Conversation 8: Return on Investment in the BrandED School Community 235

Part One: Be the BrandED Relationship Steward 236

Part Two: Local to Global BrandED Investment 240

Part Three: Sustain a BrandED Community Through Return on Relationship 245

Conversation 8 Tips 250

Conversation 8 Reflections 250

Appendix A: Developing a Mission Statement 253

Appendix B: Crafting Positioning Statements 255

Appendix C: Stewardship Model of BrandED Development 256

Appendix D: Suggested BrandED Digital Tools 258

Appendix E: Media Advisory Template 262

Appendix F: A BrandED Leadership Timeline 264

Appendix G: Online Marketing and Brand Resources for Educator BrandED Adaptation 267

Glossary 269

References 275

Acknowledgments 285

Index 287

BrandED

    Product form

    £28.20

    Includes FREE delivery

    Order before 4pm today for delivery by Fri 31 Jul 2026.

    3 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of BrandED by

      Publisher:
      Publication Date: Publication Date:
      ISBN13: ,
      ISBN10:
      Also in:
      Education / Educational sciences / Pedagogy

      Description

      Book Synopsis
      Praise for BrandED Branding instead of being branded. Defining instead of being defined. Innovative educators must stand up for their ideas and actions instead of being judged and branded by external agencies using standardized measures.

      Table of Contents

      About the Authors xv

      Introduction: Our BrandED Short Story 1

      Eric’s Path 1

      Trish’s Path 4

      “The Brandality Modality” 6

      Welcome to the BrandED Conversation 9

      Conversation 1: From Brand to BrandED 11

      Part One: In Brand We Trust 12

      Part Two: BrandED Matters to Today’s School Leaders 33

      Part Three: BrandED Unifies a School Improvement Plan 42

      Conversation 1 Tips 58

      Conversation 1 Reflections 59

      Conversation 2: In the Zone for BrandED Innovation 61

      Part One: The Psychology of BrandED Innovation 63

      Part Two: Tools to Inspire BrandED Innovation 79

      Part Three: BrandED Reputation Management 89

      Conversation 2 Tips 93

      Conversation 2 Reflections 94

      Conversation 3: Developing a BrandED Leadership Presence 97

      Part One: A “Personal Professional” BrandED You 98

      Part Two: Be the BrandED Storyteller-in-Chief 113

      Part Three: The BrandED Leader as “Edupreneur” 132

      Conversation 3 Tips 136

      Conversation 3 Reflections 137

      Conversation 4: Developing Your BrandED Strategic Plan 139

      Part One: The BrandED Drivers 140

      Part Two: Your BrandED Strategic Plan 160

      Part Three: BrandED Stakeholder Relationship Management 161

      Conversation 4 Tips 165

      Conversation 4 Reflections 165

      Conversation 5: Sustaining BrandED Innovation 167

      Part One: Invest in BrandED Leadership 168

      Part Two: The Trend-Setting Stance of a BrandED leader 175

      Part Three: The BrandED Competitive Advantage 180

      Conversation 5 Tips 192

      Conversation 5 Reflections 192

      Conversation 6: Communicating With BrandED Leadership Tools 193

      Part One: The BrandED Payoff of Distributed Leadership 194

      Part Two: Press, Networking, Digital Presence, and Thought Leadership 197

      Part Three: The Law of BrandED Attraction 210

      Conversation 6 Tips 215

      Conversation 6 Reflections 216

      Conversation 7: Keeping Up With the Digital Joneses 217

      Part One: Disruptive Digital Behavior That Innovates Schools 218

      Part Two: BrandED Partners in a Digital World 225

      Part Three: Connecting With Parents on the Digital Playground 230

      Conversation 7 Tips 232

      Conversation 7 Reflections 233

      Conversation 8: Return on Investment in the BrandED School Community 235

      Part One: Be the BrandED Relationship Steward 236

      Part Two: Local to Global BrandED Investment 240

      Part Three: Sustain a BrandED Community Through Return on Relationship 245

      Conversation 8 Tips 250

      Conversation 8 Reflections 250

      Appendix A: Developing a Mission Statement 253

      Appendix B: Crafting Positioning Statements 255

      Appendix C: Stewardship Model of BrandED Development 256

      Appendix D: Suggested BrandED Digital Tools 258

      Appendix E: Media Advisory Template 262

      Appendix F: A BrandED Leadership Timeline 264

      Appendix G: Online Marketing and Brand Resources for Educator BrandED Adaptation 267

      Glossary 269

      References 275

      Acknowledgments 285

      Index 287

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account