Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

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Hardback by David Taylor Short Description:

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 20/02/2004
ISBN13: 9780470862117, 978-0470862117
ISBN10: 0470862114

Number of Pages: 178

Non Fiction , Business, Finance & Law