Description

Book Synopsis
Martin Lindstrom is the bestselling author of Buyology and Brand Child (published by Kogan Page). As one of the world's 100 most influential people according to TIME magazine, Lindstrom advises top executives at companies including the McDonald's Corporation, Nestlé, Procter & Gamble, Microsoft Corporation, The Walt Disney Company, Pepsi, Unilever, and GlaxoSmithKline. Lindstrom speaks to a global audience of close to a million people every year and Brand Sense was acclaimed by the Wall Street Journal as one of the five best marketing books ever published.

Trade Review
"A treasury of ideas for bringing new life to your brands...read this book and watch how the professionals do it!" * Philip Kotler, Professor of International Marketing, Kellogg School of Management *
"A flash of insight." * The Economist *
"An outstanding book." * The Marketer *

Brand Sense

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    A Paperback by Martin Lindstrom

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      Publisher: Kogan Page
      Publication Date: Publication Date: 4/3/2010 12:00:00 AM
      ISBN13: 9780749460570, 978-0749460570
      ISBN10: 0749460571
      Also in:
      Media, entertainment, information

      Description

      Book Synopsis
      Martin Lindstrom is the bestselling author of Buyology and Brand Child (published by Kogan Page). As one of the world's 100 most influential people according to TIME magazine, Lindstrom advises top executives at companies including the McDonald's Corporation, Nestlé, Procter & Gamble, Microsoft Corporation, The Walt Disney Company, Pepsi, Unilever, and GlaxoSmithKline. Lindstrom speaks to a global audience of close to a million people every year and Brand Sense was acclaimed by the Wall Street Journal as one of the five best marketing books ever published.

      Trade Review
      "A treasury of ideas for bringing new life to your brands...read this book and watch how the professionals do it!" * Philip Kotler, Professor of International Marketing, Kellogg School of Management *
      "A flash of insight." * The Economist *
      "An outstanding book." * The Marketer *

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