Description
Book SynopsisMartin Lindstrom is the bestselling author of
Buyology and
Brand Child (published by Kogan Page). As one of the world's 100 most influential people according to
TIME magazine, Lindstrom advises top executives at companies including the McDonald's Corporation, Nestlé, Procter & Gamble, Microsoft Corporation, The Walt Disney Company, Pepsi, Unilever, and GlaxoSmithKline. Lindstrom speaks to a global audience of close to a million people every year and
Brand Sense was acclaimed by the
Wall Street Journal as one of the five best marketing books ever published.
Trade Review"A treasury of ideas for bringing new life to your brands...read this book and watch how the professionals do it!" * Philip Kotler, Professor of International Marketing, Kellogg School of Management *
"A flash of insight." * The Economist *
"An outstanding book." * The Marketer *
