Description

Book Synopsis
Jaywant Singh is Professor of Marketing and Head of Digital and Data Driven Marketing Department at Southampton Business School, University of Southampton, UK. His research is in the areas of branding and consumer behaviour.Paurav Shukla is Professor of Marketing and Head of Research at Southampton Business School, University of Southampton, UK. His research interests include luxury branding and marketing, cross-cultural consumer behaviour, and international marketing.

Brand Management

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    A Paperback by Jaywant Singh

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      Book details

      Publisher Kogan Page
      Published 5 March 2024
      ISBN-13 9781398611580
      978-1398611580
      ISBN-10 1398611581
      Also in:
      Business, Finance & Law Sales and marketing management

      Description

      Book Synopsis
      Jaywant Singh is Professor of Marketing and Head of Digital and Data Driven Marketing Department at Southampton Business School, University of Southampton, UK. His research is in the areas of branding and consumer behaviour.Paurav Shukla is Professor of Marketing and Head of Research at Southampton Business School, University of Southampton, UK. His research interests include luxury branding and marketing, cross-cultural consumer behaviour, and international marketing.

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