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Book Synopsis
Jaywant Singh is Professor of Marketing and Head of Digital and Data Driven Marketing Department at Southampton Business School, University of Southampton, UK. His research is in the areas of branding and consumer behaviour.Paurav Shukla is Professor of Marketing and Head of Research at Southampton Business School, University of Southampton, UK. His research interests include luxury branding and marketing, cross-cultural consumer behaviour, and international marketing.

Brand Management

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A Paperback by Jaywant Singh

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    Publisher: Kogan Page
    Publication Date: 05/03/2024
    ISBN13: 9781398611580, 978-1398611580
    ISBN10: 1398611581
    Also in:
    Business, Finance & Law Sales and marketing management

    Description

    Book Synopsis
    Jaywant Singh is Professor of Marketing and Head of Digital and Data Driven Marketing Department at Southampton Business School, University of Southampton, UK. His research is in the areas of branding and consumer behaviour.Paurav Shukla is Professor of Marketing and Head of Research at Southampton Business School, University of Southampton, UK. His research interests include luxury branding and marketing, cross-cultural consumer behaviour, and international marketing.

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