Description

It is definite: The trade fair is not dead, the trade fair is changing! And, going forward, this will not be the last time it has to adjust with agility to new circumstances. Designers will need to analyse the qualities of space again more closely – be it the physical space or the digital space: Space should be staged and designed so as to support communication, facilitate encounter and experience, create an immersive effect and, of course, provide content that adds value. But this also means that communication strategies need to be fixed beforehand, particularly if the focus is on positions and visions rather than products as in the past. It will be about connecting people with brands on many different levels in order to shape the future together.

Text in English and German.

Brand Experience & Trade Fair Design Annual 2022/23

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Hardback by Janina Poesch

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Short Description:

It is definite: The trade fair is not dead, the trade fair is changing! And, going forward, this will not... Read more

    Publisher: AVEdition
    Publication Date: 04/04/2023
    ISBN13: 9783899863857, 978-3899863857
    ISBN10: 3899863852

    Number of Pages: 272

    Non Fiction , Art & Photography

    Description

    It is definite: The trade fair is not dead, the trade fair is changing! And, going forward, this will not be the last time it has to adjust with agility to new circumstances. Designers will need to analyse the qualities of space again more closely – be it the physical space or the digital space: Space should be staged and designed so as to support communication, facilitate encounter and experience, create an immersive effect and, of course, provide content that adds value. But this also means that communication strategies need to be fixed beforehand, particularly if the focus is on positions and visions rather than products as in the past. It will be about connecting people with brands on many different levels in order to shape the future together.

    Text in English and German.

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