Description
Book Synopsis“Excellent. . . . [Buonomano] reveals the intricate limitations and blessings of the most complex device in the known universe.”—
The AtlanticTrade Review"[An] intriguing take on behavioral economics, marketing and human foibles." -- Kirkus Reviews
"An ingenious idea, and Buonomano has fully delivered on its promise. . . . A remarkably accessible and engaging introduction to the neuroscience of the human condition." -- Sam Harris, author of The Moral Landscape
"A great book, filled with nuggets about how the brain works—and falters—and even some suggestions on how to put it to better use." -- Joseph LeDoux, author of The Emotional Brain
