Description

Book Synopsis
This book brings together frontier research in transportation and travel behaviour on the formulation and estimation of models of bounded rationality to analyse and predict various facets underlying daily activity-travel behaviour. Key behavioural principles and mechanisms relate to simplifying decision complexity by ignoring particular attributes, developing context and task-dependent mental representations, deriving decision heuristics, adding emotional aspects to cognitive assessments of choice options, regret-minimization, semi-compensatory decision rules based on mental effort and risk perception, learning and adaptation, satisfying decision rules and prospect theoretic approaches. The book is important reading for transportation researchers and professionals who are interested in the latest developments in transport demand forecasting. It offers historical reviews of the development of models of bounded rationality in this field of research, and a variety of new concepts and modelling approaches that should be inspirational to both new and experienced researchers in this field of research and application.

Trade Review
This book squarely addresses the recondite topics in transportation - Readers will be enlightened to new trends of travel behavioural research. - Professor Akimasa Fujiwara, Hiroshima University

Bounded Rational Choice Behaviour: Applications

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    A Hardback by Soora Rasouli, Harry Timmermans

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      Book details

      Publisher Emerald Publishing Limited
      Published 30 January 2015
      ISBN-13 9781784410728
      978-1784410728
      ISBN-10 1784410721
      Also in:
      Transport: general interest

      Description

      Book Synopsis
      This book brings together frontier research in transportation and travel behaviour on the formulation and estimation of models of bounded rationality to analyse and predict various facets underlying daily activity-travel behaviour. Key behavioural principles and mechanisms relate to simplifying decision complexity by ignoring particular attributes, developing context and task-dependent mental representations, deriving decision heuristics, adding emotional aspects to cognitive assessments of choice options, regret-minimization, semi-compensatory decision rules based on mental effort and risk perception, learning and adaptation, satisfying decision rules and prospect theoretic approaches. The book is important reading for transportation researchers and professionals who are interested in the latest developments in transport demand forecasting. It offers historical reviews of the development of models of bounded rationality in this field of research, and a variety of new concepts and modelling approaches that should be inspirational to both new and experienced researchers in this field of research and application.

      Trade Review
      This book squarely addresses the recondite topics in transportation - Readers will be enlightened to new trends of travel behavioural research. - Professor Akimasa Fujiwara, Hiroshima University

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