Description
Book SynopsisA Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG IDEA book club read about how to avoid the pitfalls of too little, and too much, complexity.
''Essential insights into the character of human choice and decision-making.'' ROBERT CIALDINI, bestselling author of Influence
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In this groundbreaking exploration of how our brains work, psychologist Professor Kevin Dutton explains that by understanding the nature of our hardwired black and white thinking we are better equipped to negotiate life''s grey zones and make subtler and smarter decisions.
Our brains are hardwired to sort, categorize and draw lines. It''s how we navigate the kaleidoscope of everyday information. Yet imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed limit. We have to draw the line somewhere, we say. But lines can be unhelpful or even dangerous when drawn where they aren''t wanted, or in
Trade Review
Dutton provides simplifying, clarifying and essential insights into the character of human choice and decision-making. You'll not think about thinking the same way afterwards. * Robert Cialdini, author of INFLUENCE and PRE-SUASION *
Kevin Dutton has the great gift of being able to see patterns in human behaviour… He talks about his discoveries, and about their implications for all of us, with the flair and clarity of a practised storyteller. Fascinating, important, and entirely convincing. * Philip Pullman *
Kevin Dutton is a Special Forces style psychologist. Daring. Original. All-action. No nonsense. * Sir Ranulph Fiennes *
