Description

Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author’s hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If “data is the new oil,” Big Data is the new snake oil. It isn’t real. It’s a marketing campaign that has distracted us for years from the real and important work of deriving value from data.

Big Data, Big Dupe: A little book about a big bunch of nonsense

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£10.95

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Paperback / softback by Stephen Few

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Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath... Read more

    Publisher: Analytics Press
    Publication Date: 01/02/2018
    ISBN13: 9781938377105, 978-1938377105
    ISBN10: 1938377109

    Number of Pages: 96

    Non Fiction , Computing

    Description

    Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author’s hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If “data is the new oil,” Big Data is the new snake oil. It isn’t real. It’s a marketing campaign that has distracted us for years from the real and important work of deriving value from data.

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