Description

Book Synopsis

Big Data Big Design defines and explores what every designer needs to know about artificial intelligence (AI) and machine learning (ML), all the while inspiring designers to harness this technology and establish leadership via thoughtful, human-centered design. It’s not just about the algorithms, it’s about what we do with the data once received. Ellen lupton says, “ Important and accessible!” Readers will explore the principles and cultural context of Ai and ML, as well as gain an understanding of the design opportunities and pitfalls that arise as designers incorporate predictive algorithms into their practice. Designers will walk away from this portable, friendly book inspired by practical and theoretical knowledge that will allow them to make thoughtful decisions as this technology unfolds.

Big Data, Big Design: Why Designers Should Care

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    A Paperback / softback by Helen Armstrong, Keetra Dean Dixon

    £20.89

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    Order before 4pm today for delivery by Thu 24 Sep 2026.

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      Book details

      Publisher Princeton Architectural Press
      Published 11 November 2021
      ISBN-13 9781616899158
      978-1616899158
      ISBN-10 1616899158
      Also in:
      Design and llustration Artificial intelligence (AI)

      Description

      Book Synopsis

      Big Data Big Design defines and explores what every designer needs to know about artificial intelligence (AI) and machine learning (ML), all the while inspiring designers to harness this technology and establish leadership via thoughtful, human-centered design. It’s not just about the algorithms, it’s about what we do with the data once received. Ellen lupton says, “ Important and accessible!” Readers will explore the principles and cultural context of Ai and ML, as well as gain an understanding of the design opportunities and pitfalls that arise as designers incorporate predictive algorithms into their practice. Designers will walk away from this portable, friendly book inspired by practical and theoretical knowledge that will allow them to make thoughtful decisions as this technology unfolds.

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