Description
Book SynopsisGreen Mountain Coffee founder Bob Stiller delivers the timeless leadership approach he pioneered in the 1990s to help you increase engagement, retention, and revenueDecades before the business world discovered the power of authentic staff engagement, Green Mountain Coffee Roasters cofounder Bob Stiller was busy creating a company with a mission to build an engaged workforce focused on innovation. In the end, Green Mountain became a place where people realized they could make a difference, where their input mattered, where they were rewarded fairly, and where they can gro. It became a place workers feel good about. A community. A happy place that got better and better.
And business results followed. Green Mountain Coffee Roasters went public, moved to selling wholesale exclusively, invested in Keurig, and became one of the few coffee companies to ever reach $1 billion in sales. It became one of the top-performing stocks of the 1990s on the N
