Description

Fortune called Asea Brown Boveri, the giant multinational corporation created in 1987, "the most successful cross-border merger since Royal Dutch linked up with Britain's Shell in 1907." The coming together of two longtime national champions in the electrotechnical industry, Sweden's ASEA and Switzerland's Brown Boveri, marked the birth of a company with truly global aspirations, one whose apparent genius for combining strong central planning with local autonomy for its plants has made it a trendsetter.

An international team of researchers assesses the dynamic interplay of the forces of convergence and diversity present in ABB. Together they examine the actual workings of this multinational—in order to learn to what degree the corporate strategies are achieved in its plants. Based on a multilevel organizational study, their book compares seven plants in six countries on three continents.

Being Local Worldwide: ABB and the Challenge of Global Management

Product form

£45.90

Includes FREE delivery
RRP: £51.00 You save £5.10 (10%)
Usually despatched within days
Hardback by Jacques Bélanger , Christian Berggren

1 in stock

Short Description:

Fortune called Asea Brown Boveri, the giant multinational corporation created in 1987, "the most successful cross-border merger since Royal Dutch... Read more

    Publisher: Cornell University Press
    Publication Date: 07/12/1999
    ISBN13: 9780801436505, 978-0801436505
    ISBN10: 0801436508

    Number of Pages: 304

    Non Fiction , Business, Finance & Law

    Description

    Fortune called Asea Brown Boveri, the giant multinational corporation created in 1987, "the most successful cross-border merger since Royal Dutch linked up with Britain's Shell in 1907." The coming together of two longtime national champions in the electrotechnical industry, Sweden's ASEA and Switzerland's Brown Boveri, marked the birth of a company with truly global aspirations, one whose apparent genius for combining strong central planning with local autonomy for its plants has made it a trendsetter.

    An international team of researchers assesses the dynamic interplay of the forces of convergence and diversity present in ABB. Together they examine the actual workings of this multinational—in order to learn to what degree the corporate strategies are achieved in its plants. Based on a multilevel organizational study, their book compares seven plants in six countries on three continents.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account