Description
Book SynopsisBrooklyn Brewery cofounders Hindy and Potter left their jobs midlife to become entrepreneurs. In the fifteen years since they began brewing and selling beer from their home, they have grown their business into an international success, now shipping half a million cases worldwide each year.
Trade Review"This gripping and lighthearted read charts their successes and failures and leaves you thirty for more." (Sainsbury's Magazine, September 2009)
Table of ContentsForeword.
Preface Steve and Tom Introduce the Brooklyn Brewery.
Acknowledgments.
Chapter 1. Steve Tells How Choosing a Partner Is Like a Second Marriage.
Lesson One: Even a Dog Can Shake Hands.
Chapter 2. Steve Discusses the Importance of Building a Solid Team.
Lesson Two: Is It a Business or a Family Business?
Chapter 3. Tom Talks about Creating the Business Plan: A Money-Raising Tool and More.
Lesson Three: The Business Plan Won’t Be Graded on a Curve.
Chapter 4. Tom Asks, “What’s the True Mission of the Business?”
Lesson Four: Being Flexible If the Mission Statement Becomes “Mission Impossible”.
Chapter 5. Steve Discusses the Keys to Successfully Motivating Employees.
Lesson Five: Feeling Good Is No Substitute for Prudent Controls.
Chapter 6. Tom Tells the Story of Their Dot-Com Revolution: Fishing for Finance and Failing.
Lesson Six: Chasing Money Is Not a Business Strategy.
Chapter 7. Steve Talks about Building a Brewery in Brooklyn.
Lesson Seven: Sometimes You Stand Alone.
Chapter 8. Steve Discusses Publicity: The Press Wants You!
Lesson Eight: A News Release Can Go a Long Way.
Chapter 9. Steve Reveals How the Revolution Kills Its Leaders First.
Lesson Nine: Hiring and Firing.
Chapter 10. Tom Talks about Cashing Out and Reinventing the Business, Again.
Lesson Ten: Only You Will Know When It’s Time to Sell.
Chapter 11. Tom Wants to Know If You Have What It Takes.
Lesson Eleven: There Are No Entrance Exams for Entrepreneurs.
Timeline.
Index.
