Description
Book SynopsisAs students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organize themselves, billing, etc. Through interviews with people at all levels of design, the author provides down to earth and straight forward information that is relevant to today''s students looking to start a career in design.
Trade ReviewNeil Leonard has quietly and thoughtfully managed to write a book that is less strident than its title suggests by carefully assimilating a lot of practical wisdom that many design tutors would hope to impart to their students before embarking on a professional career in graphic design ... In summary, Becoming a Successful Graphic Designer is a solid and valuable edition to the any professional practice reading list. * Art, Design & Communication in Higher Education *
This is an amazing book and one I am very pleased to have come across. I will be using this as a one of my key texts for the unit, and I will be encouraging all students to buy it. It covers all aspects of how to move into a successful design career; from looking at places of work, to the range and how to apply for varied and different types of opportunities, including the importance of attitude and networking! * Sallyanne Theodosiou, University for Creative Arts, UK *
Table of ContentsIntroduction Chapter 1: Career opportunities Too many choices?/ The transition from education to work/ Interview: Holly Karlsson, Shillington College/ Work, work-experience, internship or go solo?/ The 'traditional' design agency Publishing/ Branding/ Advertising and marketing/ The digital world/ Working for agencies as a freelancer/ Interview: Jessica Hische/ Working directly with clients Interview: Jamie Sergeant, This is Crowd Chapter 2: Getting out there and getting noticed Standing out from the crowd/ Self-promotion/ Your portfolio/ Web presence/ Social media and promotion/ Interview skills/ Networking/ Curriculum Vitae/ The right opportunities Interview: Cameron Sandage Chapter 3: The workplace The Studio/ Interview: Caroline Aufort and Elodie Mandray, Acmé Paris/ Interview: Dalton Maag Roles within the design studio/ Interview: Joshua Ogden/ Design roles explained Service providers/ Non-design roles/ Managing a design business Chapter 4: The work of a designer The job cycle/ From brief to outcome: an overview/ Finding the right clients/ Pitching your services The Brief/ Working with the client / Pitching your ideas/ Interview: Jessica Walsh Chapter 5: The essential skills The necessary attributes/ Developing your knowledge/ Drawing and sketchbooks Design for print/ Interview: Janine Vangool, UPPERCASE/ Design for screen Motion and time-based work/ Photography Chapter 6: Forging your own path Starting your own agency/ Interview: Anne Brassier/ Working as a freelancer Interview: Lotta Nieman/ Co-working and collectives Interview: Rena Tom and Bryan Boyer, The Makeshift Society Exercises and Templates Conclusion Index Acknowledgements & Credits
