Description
Book SynopsisThe sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.
Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media.
This new edition updates and expands its coverage of writing for digital and social mediaincluding blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career.
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Trade Review
"Smith remains strong in his contributions to teaching traditional media (fliers, brochures, newspaper editorials, etc.). There is zero issue to be taken with his choice of content to include as important, nor with his sensible approach to conveying information."-- Deborah Bowen, University of South Florida
Table of ContentsPart I: Principles of Effective Writing 1. Writing…and What It Means to You 2. Effective Writing 3. Persuasive and Ethical Communication 4. The Writing Process 5. News: The Basis for All Strategic Communication 6. News Writing Style Part II: Paid, Earned, Owned and Shared Media 7. Social Media and Wiki 8. Website and Blog 9. Fact Sheet and Advisory 10. Print News Release 11. Broadcast News Release 12. Transmedia News Package 13. Advocacy and Opinion 14. News Feature 15. Brochure, Newsletter and Corporate Report 16. Donor Appeals 17. Speeches, Presentations and Interviews 18. Public Relations Advertising Appendix A: Common Sense Stylebook for Public Relations Writers Appendix B: Copy Editing
