Description
Book SynopsisNetwork marketing - also known as direct selling and multi-level marketing - has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their business by recruiting the right people.
Written by a true network marketing superstar who personally signed over one thousand people in her first year, the book reveals a proven, innovative approach to recruiting that gets results fast.
Filled with advice and inspiration, as well as helpful worksheets and exercises, this indispensable guide gives network marketers the know-how and confidence they need to grow their enterprise and become top earners.
Table of Contents
CONTENTS
Foreword by Betty Palm ix
Introduction 1
Part I: Prepare to Recruit 7
Chapter One: Why People Become Network Marketers and Why They Don't 9
Chapter Two: Recruiting Principles That Will Transform Your Business 13
Chapter Three: How to Connect with More People 23
Chapter Four: How Much Do You Know About Network Marketing? 27
Chapter Five: Assemble Your Tools 32
Chapter Six: Develop Your Personal Success Story 35
Part II: Identify Your Best Prospects 39
Chapter Seven: Get Ready to Connect! 41
Chapter Eight: Recruiting Your Customers 45
Chapter Nine: Recruiting at Parties 51
Chapter Ten: Approaching People Who Need the Money 62
Chapter Eleven: Turning Parents On to Your Business Opportunity 67
Chapter Twelve: Identifying Hot Prospects by Their Careers 71
Chapter Thirteen: Connecting with People Who Have Been in the Business Before 77
Chapter Fourteen: Embracing Ethnic Diversity 82
Chapter Fifteen: Helping Business Owners Switch 86
Chapter Sixteen: Peacocks and Other Hot Prospects 89
Chapter Seventeen: Why Your Business Will Appeal to Achievers 108
Chapter Eighteen: Helping Gen Ys Realize Their Dreams 113
Chapter Nineteen: Helping Gen Xs Get What They Want 119
Chapter Twenty: Brightening the Future for Baby Boomers 123
Chapter Twenty-One: Women and Network Marketing 126
Chapter Twenty-Two: Men and Network Marketing 130
Chapter Twenty-Three: Recruiting Couples 134
Chapter Twenty-Four: Recruiting Close to Home 138
Chapter Twenty-Five: Building a Part-Time Army 144
Chapter Twenty-Six: Prospect Shopping 148
Chapter Twenty-Seven: How to Get Referrals 157
Part III: Turning Knowledge into Practice 161
Chapter Twenty-Eight: The Dress Rehearsal 163
Chapter Twenty-Nine: Approaching Your Prospects 168
Chapter Thirty: The Recruiting Interview 174
Chapter Thirty-One: The Business Seminar 178
Chapter Thirty-Two: Loving Objections 184
Part IV: Are You a Recruiting Superstar? 193
Chapter Thirty-Three: Your Personal Recruiting Style 195
Chapter Thirty-Four: Give Your New Recruits the Best Possible Start 202
Index 205
